Football Sponsorship: What’s In It for You?
By Katie Thompson
It’s a practice which dates back to the early 80s, and in this time has seen many controversies. Whether it was payday loan companies or even Love Is All Around hitmakers Wet Wet Wet, the issue of football sponsorship is one that has been at the heart of public debate for many years.
But despite the headlines, there have been myriad examples of how football sponsorship can bring about endless benefits, not just to the club itself, but to the sponsor.
The Big Boys
One name that we’re all particularly familiar with thanks to Premier League and international football is Emirates. As proud sponsors of Arsenal FC, AC Milan, Real Madrid and Paris Saint Germain to name but a few, the global airline giant benefits enormously from a cumulative audience of 4.7 billion TV viewers per week.
The same applies to the internet and social media – a recent report on Premier League Sponsorship showed that one in four ...