Kay Price competing in the 2019 British Drift Championship UK

Kay Price Competitive Pro Drifting is offering potential partners a lucrative sponsorship opportunity to take her to the next level and back her 2019 British Drift Championship UK season campaign.

One of the most popular series in the world, backed by respected manufacturers the UK British Drift Championship takes its place within the pinnacle of the UK Motorsport discipline. With crowd-interaction and head to head competition, the drift series is unlike anything previously available to the motorsport or action sports fan. The British Drift Championship UK is the UK’s premier professional drift racing driver championship. It provides a high octane and electric atmosphere, with LIVE online coverage of each round and online season coverage reach of 21 million all part and parcel of the media support.

The BDC event format ensures fans are witnessing one of the most exciting drift events ever staged worldwide with pre-event promo building each potential battle. With full media attention focused on the grid; big screen replays and live behind the scenes reports, live track presenters, outdoor broadcast unit, live DJ and choreographed soundtrack, driver meet and greet autograph sessions of which to further add to this is Kay Prices unique selling point of being one of only few females to compete at this top-level series and her commerciality as a part time model.

Sponsor Name: Kay Price

Location: UK National

Sector: Motor Sport

Budget: 10k - 50k

Target Audience/Reach

10-20’000 people at the race events with 3 million LIVE online Viewers. Whole season reach 21 million.

Date and Timings

The BDC Season consists of five weekends; the 2018 schedule underway and the 2019 schedule is to follow. The calendar of events travels to the best motorsport venues that ensure a widespread and national appeal, all venues and circuits are accessible from major motorways. Round One: Rockingham Motor Speedway, Corby, 31st March to 1st April. Round Two: Teesside Autodrome, Middlesbrough 2nd and 3rd June. Round 3: Driftland, Lochgelly, 14th & 15th July. Round 4: Three sisters race circuit, Wigan, 15th & 16th September. Round 5: Rockingham Motor Speedway, Corby, 20th & 21st September.

Key opportunity details

The British Drift Championship is a five weekend Championship running between March and September, visiting some of the most famous UK Circuits. The visibility for Sponsor partners through powerful livery on the car is huge both on Live streamed TV, static within the paddock and for a circa 10-20’000 spectator view at each event. There is also opportunity for Sponsor Partners to promote and display their product or service within the paddock or main concourse areas at race event weekends. Fast paced and forward thinking, BDC have taken advantage of social media to offer you more exposure and currently have profiles on Facebook (200+), Twitter (800+), Instagram (150+) and the numbers of followers keep growing. Drift racing content always attracts high response rates and interaction through social media profiles. Every Post is reaching over a 1000 people each and is shared multiple times. These Accounts will only grow with the amount of publicity that the Package gives you.

Features and Benefits

CAR AND DRIVER - Your brand in a range of positions on the car, drivers race suit, and team clothing. • Race helmet branding (inc. logos, colour schemes and designs.) PROMOTIONAL ACTIVATION - Use of Kay as a Brand Ambassador. - Use of Kay and her car for product launches, PR and driver appearances. - Usage rights to team images and videos in your marketing activity, packaging, websites, social media, company stationary etc. - Opportunities for company logos and messages on a grid girl. ACTIVATION AND PRODUCT SAMPLING - Access the crowds at each race weekend for promotional opportunities, marketing support and sourcing assistance to activate your sponsorship trackside, display products and product sampling. This would be in a busy paddock with thousands passing by over the two day weekend. TRACK DAY DRIVING EXPERIENCES - Bespoke and exclusive track days and corporate events. - Passenger experiences with Kay at the wheel for partners and respective clients and staff. MEDIA AND PR - Race viewing from Track Side or Live TV feed in the hospitality area. ONLINE - Association with BDC and Kay Prices’ growing social media Profiles. - INTERNAL COMMUNICATIONS - Use of Kay as Brand Ambassador for your internal communications including staff emails, newsletters and company press releases. - Use of Kay to give awards at staff days. - BDC prizes for staff.

Other partners

Kay Price - Pro Drift Academy UK BDC - Various motor sport manufacturers and Monster energy drink.


The sponsorship packages contain different benefits for your product or business and vary depending on the level of investment into the programme. Packages, range from £600 through to £15,000 (+VAT) and can be tailored to add or take away different aspects to ensure the best return on investment for your business. There is opportunity to enhance the sponsorship packages by adding grid girls at selected weekends to further promote your business; extra tickets will also be available when required to give sponsors the opportunity to entertain staff or clients. There is also the opportunity to arrange an exclusive track day with Kay and her car for your clients and staff. Finally, you will have the option to entertain your staff and clients in a dedicated hospitality area with prime viewing and food at the trackside.

Other Info