Rock Generation Music Festival

The Rock Generation Music Festival idea was born from our passion to help people. Not only are we aiming to raise money for the Samaritans in the form of donating all net profits from ticket sales but we are also creating a festival that focuses around mental-physical wellbeing and addictions in the form of mentors and practitioners creating relaxing and advisory areas.


2017 has been a very difficult year for Rock Generation as we lost two of our favourite artists. The music of these two extraordinary people has helped us and millions of other fans going through hard times; they gave us strength to continue fighting our battles and overcome everything that life throws our way. Their music and all music means so much to us, it’s a constant source of hope and comfort. Chris Cornell and Chester Bennington gave solace to so many people who desperately needed it. For this reason and many more we have decided to bring back the music to HOP FARM and make a difference.

No single person is a stranger to depression and suicide, whether it be one’s self or someone close by, we know how hopeless a person can feel and we know that a helping hand, someone you can turn to means the world in a dark moment. This is where our chosen charity The Samaritans come in! They offer a safe place for you to talk any time you like, in your own way – about whatever’s getting to you. If you’re given the time and space to talk things through, you can find a way through your problems, Samaritans help you to explore your options so you can make decisions that are right for you.

Sponsor Name: Neil Cooper

Location: Midlands

Sector: Music Festivals

Budget: Budget Varies


Download PDF

Target Audience/Reach


Date and Timings

29th June 2019 – 1st July 2019

Key opportunity details

Rock Generation will be a three day Rock Music festival with one main 60ft stage hosting 24 bands over the course of the weekend, (Acts to be announced) On top of this there will be various different relaxing zones and therapy Tents, advisors and various different practitioners will be on hand to offer support to anyone that needs it. The theme will be positive and vibrant with a small stage supporting up and coming musicians through their process. A healthy wellbeing area for anyone coming away from an addiction and wanting to be with like-minded people. Talks from various different champions who have overcome depression and addiction. Of course an array of bars, food stalls and daily entertainment like you would expect at any UK music festival. Not to forget our wonderful wall of faith, designed by guest artist open for all to leave a message of hope!

Features and Benefits

Rock Generation is offering a unique opportunity for brand sponsors to broaden its reach and support the chosen charities The Samaritans, Cancer Research UK and Save The Children. We have set aside a field within the festival 100m x 100m to programme your own in house event complete with 36m stage, this will be a complete product sampling master area, no other brands will be sold within this area other than the chosen sponsor products, a complete company zone.In return we can contract 100% sales revenue return from this area to be held by sponsor, this does not include ticket sales from festival as all net ticket sale profit will be donated to charity.• Main Stage branding.• Advertising announcements through-out the event.• Brand logo on all official advertising art-work/merchandise (pre-event as well as show weekend)• Social media campaign, including official festival platforms + stake holders.Platforms.. I.E bands, charities, press. = to a tremendous reach. (Pre event as well as show weekend.)• Access to the festival ticket buyers’ data-base for independent promotions. (Post event)• Opportunity to work closely with the charity The Samaritans.• 50 VIP weekend festival tickets.• 200 weekend camping tickets.• Documentary footage + TV live event.• Artist demonstrations for brand.

Other partners

Big Green Coach Company | Vax | Marstons


LEVEL OF SPONSORSHIP - FULL SPONSORSHIP PACK ATTACHED | £250,000 Diamond Package – Exclusive Main Event Sponsor | £150,000 Platinum Package – Premium Event Sponsor | £75,000 Gold Package – VIP Event Sponsor | £25,000 Silver Package – Spotlight Event Sponsor | £10,000 Bronze Package – Supporting Event Sponsor | £1000+ Package – The Helping Hand Sponsor | ALL PACKAGES CAN BE TAILOR MADE TO YOUR COMPANY

Other Info