sports car gala

The 2019 Showcase British Classic & Sports Car Gala

Sponsorship is now invited for the Showcase British Classic & Sports Car Gala, to be held at the prestigious Cowdray House in West Sussex over the weekend of 11 – 12 May 2019, celebrating our British motoring heritage.

Perfect for any brand wishing to increase its engagement with the classic car owning community, Showcase offers broad brand exposure over an extended period leading up to, through, and after the event.

For 2019, Showcase will make sponsorship available to a relevant motoring brand, or brands, that can add value to the event. As can be seen in our video and brochure, Showcase attracts a broad range of fine British motor cars, from cherished MGBs to rare early Bentleys, Aston Martins, and everything in between.

Although the event is organised by members of car clubs dedicated to great British marques, we have been known to allow the odd Ferrari, and other foreign classics, through the gates of the estate too.

Enhanced by a dash of celebrity glamour, and with all the fun of live vintage music, stalls, dancing, and great food, Showcase provides the perfect relaxed atmosphere in which to present your brand direct to your target market.

Sponsor Name: Mark Galbraith

Location: South East

Sector: Motor Sport

Budget: 50k - 100k

Target Audience/Reach

This gathering of club leaders, committee members, and pure enthusiasts from a diverse variety of mainly British classic car clubs provides a brand owner with targeted access to a highly influential group of people in the classic car club community. Attendees are typically couples, 50+, most owning 1 – 4 cars, many owning 2+ classics (mostly British marques).

Date and Timings

The event to be held on the weekend of 11 – 12 May 2019.

Key opportunity details

Comprised of three key parts, the weekend unashamedly revolves around the owners of classic cars, and those active in the classic car sector, enabling them to network at a magnificent gala dinner, show off their cars in action on the Showcase Run, and display their pride and joy on the showground, competing for best in class trophies.

Features and Benefits

Exclusive sponsorship is currently available for a brand wishing to add its name to the event title. Alternatively, comprehensive Platinum level (non exclusive) sponsorship packages are also available. Sponsorship benefits include sponsor's gala dinner, trade pitch, and branded banners, flags, gantry, event website, club magazine adverts, roadside banners, social media, programme front cover, feature article, sponsored trophies, rally boards, plaques, and much more.

Other partners

The event is held in cooperation with the Cowdray Estate. The 2019 Showcase event will be held in support of our longstanding charity partners, Alopecia UK.


Exclusive sponsorship for 2019 (fully branded event) - circa £80k - £95k, subject to negotiation, with option to repeat for 2020 and 2021 | Alternatively 1 of 3 Platinum sponsorships available for 2019 - circa £30k each, subject to negotiation.

Other Info

For full sponsorship details, please download our brochure.