walk it 2018

Sponsor Crohn’s and Colitis UK Walk IT 2018 and be an IBD superhero!

Will You be an IBD Hero by supporting Walk IT 2018?

This summer, Crohn’s and Colitis UK is looking for socially dynamic and responsible companies up and down the country to support our fantastic series of 8 charity walks and to join the fight against Crohn’s Disease and Ulcerative Colitis (Inflammatory Bowel Disease). In the past 2 years, Walk IT has grown massively from 3,500 participants to over 5,000 and this year we expect more than 7,000 people to be part of these incredible events around the country, helping to raise crucial awareness and funds for IBD. These chronic, debilitating illnesses affect mainly young people, and there is no cure.

Why get involved?

Walk IT is one of the fastest growing charity events in the UK and every 30 minutes, someone in the UK is diagnosed with Crohn’s Disease or Ulcerative Colitis. The chances are you will know or work with someone who has IBD. You can support Walk IT by sponsoring your chosen item such as goodie bags, by becoming a headline sponsor or by catering for us, enabling you to:

• reach out to our 200,000 strong Social Media following and website audience with 90,000 Walk IT page views 2017
• gain marketing and media promotion (82 pieces of regional and national press coverage last year)
• offer motivating volunteering and engagement opportunities for your employees
• be part of one of the UK’s biggest charity walks this year!

Walk IT means giving something back to your local community, helping to raise vital awareness and reduce the stigma, fear and isolation experienced by the 300,000 people living with these conditions. We’d love you to join our exciting Walk IT programme, so please get in touch!

Sponsor Name: Rachel Covey

Location: UK National

Sector: Charity Events

Budget: Budget Varies

Target Audience/Reach

Everyone affected by Crohn's Disease and Ulcerative Colitis – all ages including families

Date and Timings

Plymouth – 5th May | Bristol – 12th May | Swansea – 2nd June | London – 9th June | Manchester – 16th June | Edinburgh – 24th June | Newcastle – 30th June | Birmingham – 7th July

Key opportunity details

There are opportunities for headline Sponsor for the series or individual walks (over 5,000 total entrants in 2017, 37% growth), including gold/silver/bronze packages. As well as official supplier of any of the following: Water, Catering, Goodie bag sampling, Entertainment.

Features and Benefits

Dependent on package but may include: Featured in goodie bag branding/contents – Logo to appear on footer of mass email correspondence – Promotional material in race day packs – Branding on website and signup page – Promotion of the partnership on social media (Facebook and Twitter 200,000 followers) – Inclusion in our membership magazine (35,000 members) – Branding at start & finish areas – Inclusion in regional/national articles requested by newspapers, magazines etc. – Product sampling – Complimentary places – Volunteering opportunities

Other partners

Previous sponsors: Britvic, Tesco, Waitrose, Takeda, Vectair, MNB Properties, Stainless Steel


Sponsorship packages range from £1,000 to £8,000. We would also be keen to discuss any offers of gifts in kind.

Other Info

82 pieces of media coverage 2017 (including Daily Mail and ITV News), 37% growth in participants 2016-2017 (7,000 entrants projected for 2018), over £500,000 raised in 2017