What to include in a sponsorship proposal

A sponsorship proposal is an important part of any deal, but it can be difficult to know where to start. In order to give the sponsor enough information to make a decision, a sponsorship proposal must contain the following points;

  • Overview – paint the picture tantalise the sponsor with both what your organisation is about and how you can benefit them.
  • Opportunity Details – an event FAQ – this should include listing dates, times, locations, projected attendance, ticket costs, membership numbers. The idea here is that you don’t want your potential sponsor getting three-quarters of the way through your proposal and not knowing the key information.
  • Target Markets – showcase your target market with key information.
  • Marketing Plan – here you should outline how you will be marketing yourself to your target markets, the value reach and audience of all marketing components, which media you are using and your publicity plan
  • Investment – this should reflect the total investment including cash, contra or in-kind investment and any promotional support that directly benefits your organisation.